The world doesn’t revolve around you. Some brands, though, are trying to change that. An especially crowded marketplace calls for especially unique products. Customers no longer want cookie-cutter, assembly-line items. They want customization. Products for them. Products about them. Products that place them at the center of their very own universe. Brands are catching on … Continued
X marks the spot. What that spot is, though, is really up to you. X might be a much-needed trinket at Target, or perhaps the location of the closest coffee shop. With an explosion of new maps appearing from north, south, east and west, Xs are everywhere. We are officially in the age of mapmania. … Continued
How many steps did you walk today? How many calories have you consumed over the past week? Is that a good ratio? These are questions that are on everyone’s mind, especially in the New Year. People have set annual goals and they want to track their progress in real time. How is one supposed to … Continued
Win Their Trust. Win Their Buck. We’re all busy. Everyone has numerous things going on every day that prevent us from finding new, unique trends, beers, books, fashions, foods and technology. But how is the hectic professional supposed to find out about the new pale ale brewed in the West Loop of Chicago or the … Continued
REAL PARTICIPATING. REAL SWEAT. REAL FUN. Summertime is in full swing. The temperature is rising and people are getting out and having fun. From Citysumers to stay at home moms, many relish in brands that bring unexpected fun and playfulness into the every day. Fun and play come in many varieties, spanning across decades and … Continued
URBAN CULTURE IS THE CULTURE. Trust and appreciation are at the core of getting any customer to invest in the unknown, but luckily for many brands, the growing number of sophisticated Urbanites is more try-out prone than ever before. The typical Urbanite lives in a major city and is aged 18 – 44. They are … Continued
CONSUMERS ARE UNLOCKING THE VALUE OF THEIR PAST PURCHASES. Raise your hand if you have your eye on a savvy buy for spring. Keep it up if you also have a room, closet or drawer in your home where your less-loved belongings live untouched. Whether it’s the latest tablet, a hot new watch or a … Continued
WHY CHIC, LUXURY, DESIRABLE AND GREEN IS AN ENDURING AND WINNING COMBINATION. It’s tough to find a person who doesn’t enjoy chic, luxury, well-designed products— and if the product, service or experience does well for the environment? Even better! Not only are eco-friendly products, services and experiences beautiful, they are a source of status. Eco-chic … Continued
PERSONAL ONLINE PROFILES MATTER MORE THAN EVER. Youniverse. It’s at the heart of our digital soul. It’s our personal consumption realm where our preferences, tastes and wants live. Our youniverse is driven by the desire to express and be recognized by our individual tastes, personality and identity through consumption. And now more than ever, our … Continued
WHY CONSUMERS WILL FOREVER LOVE FREE. From great gear to stellar services, there are very few people who don’t love free. Free love is the ongoing rise of valuable, free stuff that’s available to consumers, both online and offline. Consumers’ attention is scarce, and free love thrives on the all-out war to gain our awareness … Continued