X marks the spot. What that spot is, though, is really up to you. X might be a much-needed trinket at Target, or perhaps the location of the closest coffee shop. With an explosion of new maps appearing from north, south, east and west, Xs are everywhere. We are officially in the age of mapmania. … Continued
How many steps did you walk today? How many calories have you consumed over the past week? Is that a good ratio? These are questions that are on everyone’s mind, especially in the New Year. People have set annual goals and they want to track their progress in real time. How is one supposed to … Continued
PERSONAL ONLINE PROFILES MATTER MORE THAN EVER. Youniverse. It’s at the heart of our digital soul. It’s our personal consumption realm where our preferences, tastes and wants live. Our youniverse is driven by the desire to express and be recognized by our individual tastes, personality and identity through consumption. And now more than ever, our … Continued
WHY CONSUMERS WILL FOREVER LOVE FREE. From great gear to stellar services, there are very few people who don’t love free. Free love is the ongoing rise of valuable, free stuff that’s available to consumers, both online and offline. Consumers’ attention is scarce, and free love thrives on the all-out war to gain our awareness … Continued
CONSUMERS ARE LOOKING TO BE HEALTHY, WEALTHY AND WISE. It’s not new news that at the start of a new year, people from coast to coast gear up to make lifestyle changes. Whether that means getting in shape or landing that dream job, we are hyper-aware during this time of year of improving our physical … Continued
WHY HELPING CONSUMERS GIVE IS GOOD. From birthdays to bar mitzvahs, anniversaries to “just because,” we are giving to friends and loved ones all year long. But no time are we inspired to gift more than the holiday season. While we want to give lavishly, we are also strapped for time and overwhelmed with options. … Continued
WITH NEW TOOLS, CONSUMERS CAN NOW TRACK, MONITOR & MANAGE EVERY ASPECT OF THEIR LIFE. Consumers have a constant thirst for information and knowledge. Whether it is about a celebrity, events that are happening around the world or even information related to their health and overall wellbeing, consumers want more information at their fingertips. Mobile … Continued
HOW BRANDS HARNESS THE WISDOM OF THE CONNECTED CROWD These days, consumers have a lot of opinions about what’s going on in the world around them, and they aren’t afraid to share them. With technology becoming more accessible (Smartwatch) and social media sites on the rise, consumers love to share what they think, feel and … Continued
CONSUMERS ARE BECOMING CULTIVATORS THEMSELVES. Facebook, Pinterest and Twitter are all tools that consumers use on a daily basis to share their experiences (LIVING THE LIVE), products they purchase and brands they love. Consumers are becoming curators- compiling, sharing, and recommending content to friends and followers worldwide. Social technologies are empowering consumers to share information … Continued
When we moved offices from River North to Printers Row in April, we were exposed to a whole new part of Chicago. And since very few of us were familiar with the local establishments—and no local guide to Printers Row existed yet— we created our own app, 88 Scenester, to help us settle in to … Continued