Win Their Trust. Win Their Buck. We’re all busy. Everyone has numerous things going on every day that prevent us from finding new, unique trends, beers, books, fashions, foods and technology. But how is the hectic professional supposed to find out about the new pale ale brewed in the West Loop of Chicago or the … Continued
REAL PARTICIPATING. REAL SWEAT. REAL FUN. Summertime is in full swing. The temperature is rising and people are getting out and having fun. From Citysumers to stay at home moms, many relish in brands that bring unexpected fun and playfulness into the every day. Fun and play come in many varieties, spanning across decades and … Continued
URBAN CULTURE IS THE CULTURE. Trust and appreciation are at the core of getting any customer to invest in the unknown, but luckily for many brands, the growing number of sophisticated Urbanites is more try-out prone than ever before. The typical Urbanite lives in a major city and is aged 18 – 44. They are … Continued
CONSUMERS ARE LOOKING TO BE HEALTHY, WEALTHY AND WISE. It’s not new news that at the start of a new year, people from coast to coast gear up to make lifestyle changes. Whether that means getting in shape or landing that dream job, we are hyper-aware during this time of year of improving our physical … Continued
Uprooting your first restaurant from the neighborhood it called home since debuting in 2008 can seem like a pretty daunting task. Fortunately for Chef Bill Kim and his Urbanbelly crew, they already had the ideal spot picked out, right alongside their sister restaurant bellyQ. 88 Brand Partners was given free rein to design their new … Continued
WHY HELPING CONSUMERS GIVE IS GOOD. From birthdays to bar mitzvahs, anniversaries to “just because,” we are giving to friends and loved ones all year long. But no time are we inspired to gift more than the holiday season. While we want to give lavishly, we are also strapped for time and overwhelmed with options. … Continued
HOW BRANDS HARNESS THE WISDOM OF THE CONNECTED CROWD These days, consumers have a lot of opinions about what’s going on in the world around them, and they aren’t afraid to share them. With technology becoming more accessible (Smartwatch) and social media sites on the rise, consumers love to share what they think, feel and … Continued
From the moment we get up in the morning till the time we crawl into bed at the end of the day, ads are something that we see. Whether we are taking the subway to work, listening to Pandora or simply walking down the street, ads surround us. But how many of these branding ads do we really remember? What’s tying you to the brand/ad? Unless you are working in the marketing or advertising arena, chances are you don’t think about ads that often, therefore no physical or emotional connection is made.
Although we don’t realize it, consumers actually rely on brands to be our saviors of time. No matter how carefully we plan out our days/weeks/months, there is almost never enough time to get it all done. But it seems to be the little things that can help—the automatic timer on our coffee pot, 2-in-1 shampoo/conditioners … Continued