For years, Instant Alliance had been known as Instant Technology, providing staffing and consulting solutions for some of the biggest Fortune 1000 companies in the country. With the debut of their new company name, Instant Alliance, and their expansion into the financial sector, they looked to 88 to help guide them through a rebrand that … Continued
CONSUMERS ARE UNLOCKING THE VALUE OF THEIR PAST PURCHASES. Raise your hand if you have your eye on a savvy buy for spring. Keep it up if you also have a room, closet or drawer in your home where your less-loved belongings live untouched. Whether it’s the latest tablet, a hot new watch or a … Continued
WHY CHIC, LUXURY, DESIRABLE AND GREEN IS AN ENDURING AND WINNING COMBINATION. It’s tough to find a person who doesn’t enjoy chic, luxury, well-designed products— and if the product, service or experience does well for the environment? Even better! Not only are eco-friendly products, services and experiences beautiful, they are a source of status. Eco-chic … Continued
After Chicago Bears great Desmond Clark hung up his cleats and retired from the NFL, he quickly set his sights on giving back to his local Florida community. His goal: help all types of teenagers achieve greater success in school and in life through group mentoring. 88 Ways Youth Organization was born. When Dez started … Continued
PERSONAL ONLINE PROFILES MATTER MORE THAN EVER. Youniverse. It’s at the heart of our digital soul. It’s our personal consumption realm where our preferences, tastes and wants live. Our youniverse is driven by the desire to express and be recognized by our individual tastes, personality and identity through consumption. And now more than ever, our … Continued
To help NorthShore launch its new Orthopaedic Institute, we created an advertising campaign that focuses on¬†patients getting back to their active lives, whether they’re skiing, dancing or just playing with their kids. The campaign is rolling out now and will include print, TV, radio, digital and out-of-home. Both TV and digital will be featured in … Continued
WHY CONSUMERS WILL FOREVER LOVE FREE. From great gear to stellar services, there are very few people who don’t love free. Free love is the ongoing rise of valuable, free stuff that’s available to consumers, both online and offline. Consumers’ attention is scarce, and free love thrives on the all-out war to gain our awareness … Continued
HOW BRANDS HARNESS THE WISDOM OF THE CONNECTED CROWD These days, consumers have a lot of opinions about what’s going on in the world around them, and they aren’t afraid to share them. With technology becoming more accessible (Smartwatch) and social media sites on the rise, consumers love to share what they think, feel and … Continued
CONSUMERS ARE BECOMING CULTIVATORS THEMSELVES. Facebook, Pinterest and Twitter are all tools that consumers use on a daily basis to share their experiences (LIVING THE LIVE), products they purchase and brands they love. Consumers are becoming curators- compiling, sharing, and recommending content to friends and followers worldwide. Social technologies are empowering consumers to share information … Continued