Win Their Trust. Win Their Buck. We’re all busy. Everyone has numerous things going on every day that prevent us from finding new, unique trends, beers, books, fashions, foods and technology. But how is the hectic professional supposed to find out about the new pale ale brewed in the West Loop of Chicago or the … Continued
The W Hotel Chicago on Lake Shore Drive named its new restaurant, Current. Playing up its contemporary, flowing space and seasonal modern Italian cuisine. To reflect this idea, we developed a brand system that feels fresh, current and in the moment. The main component of the system is a logo frame, highlighting people and places … Continued
REAL PARTICIPATING. REAL SWEAT. REAL FUN. Summertime is in full swing. The temperature is rising and people are getting out and having fun. From Citysumers to stay at home moms, many relish in brands that bring unexpected fun and playfulness into the every day. Fun and play come in many varieties, spanning across decades and … Continued
PERSONAL ONLINE PROFILES MATTER MORE THAN EVER. Youniverse. It’s at the heart of our digital soul. It’s our personal consumption realm where our preferences, tastes and wants live. Our youniverse is driven by the desire to express and be recognized by our individual tastes, personality and identity through consumption. And now more than ever, our … Continued
Uprooting your first restaurant from the neighborhood it called home since debuting in 2008 can seem like a pretty daunting task. Fortunately for Chef Bill Kim and his Urbanbelly crew, they already had the ideal spot picked out, right alongside their sister restaurant bellyQ. 88 Brand Partners was given free rein to design their new … Continued
WITH NEW TOOLS, CONSUMERS CAN NOW TRACK, MONITOR & MANAGE EVERY ASPECT OF THEIR LIFE. Consumers have a constant thirst for information and knowledge. Whether it is about a celebrity, events that are happening around the world or even information related to their health and overall wellbeing, consumers want more information at their fingertips. Mobile … Continued
HOW BRANDS HARNESS THE WISDOM OF THE CONNECTED CROWD These days, consumers have a lot of opinions about what’s going on in the world around them, and they aren’t afraid to share them. With technology becoming more accessible (Smartwatch) and social media sites on the rise, consumers love to share what they think, feel and … Continued
CONSUMERS ARE BECOMING CULTIVATORS THEMSELVES. Facebook, Pinterest and Twitter are all tools that consumers use on a daily basis to share their experiences (LIVING THE LIVE), products they purchase and brands they love. Consumers are becoming curators- compiling, sharing, and recommending content to friends and followers worldwide. Social technologies are empowering consumers to share information … Continued
From the moment we get up in the morning till the time we crawl into bed at the end of the day, ads are something that we see. Whether we are taking the subway to work, listening to Pandora or simply walking down the street, ads surround us. But how many of these branding ads do we really remember? What’s tying you to the brand/ad? Unless you are working in the marketing or advertising arena, chances are you don’t think about ads that often, therefore no physical or emotional connection is made.
After months of strategizing, ideating, preparation and execution, 88 is excited to finally share the recently completed broadcast work for NorthShore University HealthSystem. While evolving the NorthShore brand story, our goal was to remain true to its roots; to deepen an already strong consumer connection by highlighting the key services; showcase the dedication and depth … Continued