Trends

Customyzed

 -  4 min read

The world doesn’t revolve around you. Some brands, though, are trying to change that. An especially crowded marketplace calls for especially unique products. Customers no longer want cookie-cutter, assembly-line items. They want customization. Products for them. Products about them. Products that place them at the center of their very own universe.

Brands are catching on to this, and the customization revolution is expanding into all industries. Hospitality, the financial industry and even education are all getting in on the fun, offering customers customized experiences in a number of different ways. Some places where customization has really taken off, though, are in digital services and the healthcare industry.

If your office is like ours, Spotify gets a lot of use. It’s an easy-to-use application that puts the user at the center. And now, Spotify delivers personalized playlists based on what you’ve been listening to lately as well as what others with similar tastes have been playing. You don’t have to search. Spotify will give you what you want.

The Affordable Care Act has incentivized healthcare providers to keep patients healthy. 88’s partner NorthShore University HealthSystem has taken the bull by the horns with its Next Generation campaign, which boasts the comprehensive personalized healthcare experience that NorthShore offers. The NorthShore Neurological Institute, for instance, will combine brain mapping with family history in order to help prevent the onset of Alzheiemer’s and other neurodegenerative diseases. The NorthShore Orthopaedic Institute offers completely customized surgical procedures. NorthShore has gotten ahead of the curve by working around the patient, and not making the patient work around them.

Branding cannot be as broadscale as it once was. No matter what industry you’re in, providing the most personalized experience possible is essential to the well-being of your brand. It starts with knowing your audience—on an individual level—and ends with revolving the world around each and every one of them.

 

Customyzed Examples

NorthShore NextGen Facebook ad
NorthShore What’s Next: NorthShore University HealthSystem has set itself apart from the pack by providing its patients with the most personalized healthcare experience possible. There is no cookie-cutter treatment at NorthShore. Each patient receives a completely customized healthcare experience, designed around their own personal health history, their family health history and other aspects of their current health makeup. 88 Brand Partners has greatly enjoyed helping bring NorthShore’s Next Generation campaign to the forefront.
Spotify Discover Weekly
Spotify Discover Weekly: In a short amount of time, Spotify has become every bit of an office fixture as the water cooler or that perpetually broken printer. It is a common point where co-workers can gather, share songs and make and take suggestions. Those suggestions, though, can now come from Spotify itself, and based on an algorithm that factors in what you and others who share your tastes have been listening to, its tailor-made playlists will deliver exactly what you want. It’ll feel like Spotify knows you ten times better than the person at the desk next to you.

Trends inspired by trendwatching.com/premium