As one of the region’s largest healthcare networks, NorthShore University HealthSystem is composed of four hospitals with 80 locations serving residents throughout Chicagoland.
The Challenge
NorthShore faced a challenge common to growing organizations: soon after launching their new name and identity, they faced the need to increase their awareness and brand recognition, too. It was time to educate their audience about the NorthShore brand. What exactly is NorthShore? And what do they stand for?
The Solution
We worked closely with NorthShore to craft a cohesive platform of brand communications that would resonate with patients, physicians, employees, and the community at large. A confident, consistent voice. A well-defined design system. Together we crafted the perfect introduction to the NorthShore brand. Then we took it public with an integrated campaign that reminded everyone exactly who NorthShore is: an exceptional healthcare system serving the entire region.
