Discover Card is one of the most recognized financial services brands in the United States, extending credit to over four million cardmembers nationwide.
Discover has an extensive roster of products designed to make life simpler and more rewarding for cardmembers. But the more benefits it offers, the more sub-brands need to be managed and extended, without compromising or diluting the master brand.
88 has helped Discover to manage this challenge since 1991. We’ve worked with dozens of the company’s business units to market a wide range of features and benefits. We share ideas and strategies with them, always working within Discover’s master brand parameters while continuing to push boundaries to keep connections with customers fresh and relevant. Through a broad range of focused marketing initiatives—including broadcast, interactive, out-of-home, direct response, email marketing and microsites—we focus on deepening relationships to build loyalty and cardmember retention.