Our Creative Technology team recently hosted a beer-and-learn seminar for the entire agency to discuss how generative artificial intelligence is shaping our everyday lives and the workplace—both the opportunities it offers and the challenges. This is the first of two articles based on that seminar that we’re sharing here. Artificial Intelligence (AI) is suddenly the … Continued
Our Creative Technology team recently hosted a beer-and-learn seminar for the entire agency to discuss how generative artificial intelligence is shaping our everyday lives and the workplace—both the opportunities it offers and the challenges. This is the second of two articles based on that seminar that we’re sharing. Be sure to read the first article, … Continued
The benefits of experiencing your brand from an outsider’s perspective.
The 88 team had a busy summer developing new campaigns for our clients, many of them focused on making connections with younger audiences. Encouraging new students to “show the world what they’re made of.” For our newest client, Rosalind Franklin University, 88 created a multifaceted campaign focused on recruiting students to their programs of study, … Continued
For CEFCU, one of the nation’s largest credit unions, Gen Z is a central part their growth strategy. And one key to reaching this elusive audience is embracing new media. They’re an entertainment-driven generation, and social media is their top source for discovery. They’re far more likely to learn of a brand or product there … Continued
Last spring, our client American Veterinary Medical Association (AVMA) asked us to help them launch a major initiative to promote greater diversity, equity and inclusion (DEI) in the veterinary profession. Journey for Teams is a robust initiative, intended to improve veterinary workplaces, fostering healthier team cultures, stronger relationships with their clients, and enhanced care for … Continued
At 88, we wrapped up a busy 2022 by creating successful, attention-getting campaigns for two clients. Rising to the challenge to fight hunger. For our client The Greater Chicago Food Depository, we used direct language and direct eye contact to get people to rise to the challenge and give what they could to help their … Continued
Do you like to jump in feet first? Are you known for keeping many balls in the air, your ducks in a row, a tight ship? Do you dig into projects? If so, we would love to chat with you about our Account Service Intern position. Reporting Structure: This position reports to the Account Director … Continued
Creative marketing professionals must have thick skins. We put our hearts and souls into our work and then put it out there for others to evaluate (often right in front of us). This is a good thing. The most effective marketing solutions are a result of a cadre of professionals with various expertise and perspectives, … Continued