Let's shake up the
markets. Let’s break
new ground. Let’s
turn expectation
on its ear.

What’s your challenge: launch, evolve or sustain?
88 is up to the task.

We build new brands, guide the strategic evolution of existing brands and create meaningful
brand experiences through
seamless communications
across all media.

Our approach is collaborative.
Our workflow is integrated.

We create and support
audience-centric brands by
working side-by-side with clients and each other. Together, we go deeper. And the results go further: authentic, powerful brands that support core strategies and achieve business goals.

Creating outstanding brand experiences since 1988.

Based in Chicago, we’ve got Midwestern hearts and global perspectives, which gives clients the best of all worlds—an open, friendly partner who provides fresh solutions informed by smart strategy and killer creative, all within a workflow process that flexes to suit client needs.

Our Clients

The proof is
in the process.

Touch an audience, build a brand. It’s a simple map, but arriving at the answer is a complex road, with
a different route to a different solution every time. The departure point is always the same: a compelling
brand foundation. This is why 88 begins every engagement by working with clients to determine the health
of their existing brands before we launch into strategies and tactics.

We’re collaborators.

Dear clients, we really like you. And we value working in collaboration because it contributes to stronger, smarter solutions. We design our workflow and workshops to yield the richest outcomes for each client.
At every step, we maximize opportunities for client discussion and for building strategies and creative approaches together.

We’re integrated.

We believe the link between brand strategy and marketing strategy is vital. By approaching every brand holistically, each experience we create is more compelling and relevant. And in working together openly, extraordinary ideas emerge. Because we think across disciplines, we connect every brand communication
to the big picture. More powerful brands become possible as a result.

We’re capable.

The 88 team is skilled at creating compelling experiences across all media channels: Advertising. Digital.
Direct response. Broadcast. Radio. Mobile. Out of home. Websites. Collateral. Branded environments.
Internal communications. Social media. The key, of course, is to utilize the right tactics to create a truly
unified brand experience.

How the 88 Workflow works:

Solutions that truly fit can only come from a custom approach. The 88 Workflow is our development process, which is tailored to meet client needs, to build on existing strengths and accomplishments, and to design a focused path to specific goals. Working with the client, we determine which steps in the development process need to be undertaken and to what extent.

The 88 Workflow draws on these core process areas:

Uncovering the Challenge

Always the first step, this discovery phase
pinpoints a client’s challenges and
opportunities for growth. Then we set
a course for brand development, planning
and launch of communications.

Defining the Brand Strategy

Mission, personality, positioning. We define
these elements with the client to establish
the underpinnings of their brand identity
and to define that brand in relation to its
audience and competitors.

Creating the Brand Identity

Your name and logo are your brand’s face,
and its visuals and voice create its outward
personality. We develop these core creative
elements that will ultimately drive every
aspect of the brand’s expression.

Making a Plan

We build on brand foundations to develop
communication strategies for a wide range
of brand experiences: from launch initiatives
to marketing and advertising campaigns.

Building the Brand Experience

Based on the project foundations and
strategies, 88 brings the brand to life by
expressing it for all audiences across all
media channels, including digital and
traditional advertising and marketing.

88 powers,
activate.

Meet the minds of 88. We’re very different individuals with a diverse range of strengths, which we combine
and leverage for our clients. Together, we create a powerful multidisciplinary team for building even more powerful brands.