I am thrilled to begin the New Year by sharing some exciting news from 88 Brand Partners.
On January 1, 2015, after a long period of careful transition, I officially assumed ownership of 88 Brand Partners. Joe Pratt and I have been working closely together throughout 2014 to ensure a smooth transition, with no disruption to our team, our clients or the quality of our work.
Joe and I both know that the key ingredient to our successful transition was our shared belief that what has made our firm successful for 27 years must always remain in place: holding the highest standards for service, strategy and creative, and continually developing lasting relationships with clients who inspire us to greatness.
Joe remains committed to the success of 88 Brand Partners, and we are glad to benefit from his ongoing support as the 88 team begins a new chapter in our story.
I am also pleased to welcome a new member to the 88 team: Joseph Popa officially joined 88 as our Executive Creative Director on January 19th. Joe has 20 years of experience leading advertising, marketing and brand development efforts, having worked with some of the most exciting and innovative agencies in Chicago. I’m excited for you to meet Joe now that he’s officially on board.
I’d also like to acknowledge the amazing contribution made to 88 Brand Partners by Anthony Nagy, who led our creative efforts for nearly four years and played a pivotal part in our smooth transition to new creative leadership. We wish him great success in all that lies ahead.
As you can see, this is an exciting time for everyone at 88 Brand Partners. Our transitions throughout 2014 have launched us into 2015 with enthusiasm and a renewed commitment to delivering the best work for our clients.
If you have any questions, please feel free to contact me by phone or e-mail.
As always, thank you for your continued trust in your team at 88 Brand Partners.
Best,
Michael McGuire
President & CEO
