This month, after almost 24 years as Pratt Marketing Group, we have changed our name to
88 Brand Partners.
My team and I thought long and hard about this decision. Given our own expertise in branding and advertising, you can be certain we didn’t treat the prospect of a name change lightly.¬†But after a thoughtful process, we determined that a new name and brand were the best move at this stage in our growth.
Over the years, PMG had evolved in our way of working and thinking. Today, we are proud to be a full service creative firm specializing in developing and extending brands for our clients. We build new brands, guide them through their strategic development, and create compelling experiences through advertising, marketing and more. It was clear that we needed a name that was more reflective of our robust capabilities—and “Brand Partners” felt exactly right for us.
So, why 88? We first opened our doors in 1988, and keeping that as part of our name has a special significance for everyone on the PMG team. We see it as a reflection of our longevity, our resilience in a landscape that’s always changing, and a fitting dedication to our legacy and the accomplishments of our founder, Christine Pratt.
Furthermore, the number “88” itself is a symbol for how we work. To us it visually represents collaboration, two people standing side-by-side, exactly as we do when we work with our clients.
Over the next few weeks and months you will see our new brand unfold and feel the energy behind the launch. But some things won’t be changing. Our team behind the scenes remains intact. I remain President and owner of 88 Brand Partners, ensuring the stability and health of our firm. Our leadership team is fully engaged with our clients, and we will continue to bring them into the fold on any new processes that will enhance our work for them.
As we look to the future with a fresh perspective, we welcome you to engage with us and become part of our brand story. We will offer plenty of opportunities for this, so stay tuned.