88 recently partnered with renowned interior design firm Suzanne Lovell, Inc. to create an identity for Alice’s Table—their new retail startup brand.
Alice’s Table currently lives online as a lifestyle advice website where like-minded 20-somethings can share thoughts and ideas about everything from design and home décor to cooking, health and beauty tips, and more. Eventually, the brand will extend across a product line composed of high-end pieces at affordable prices.
Since the central figure of Alice’s Table is Alice, an expert in lifestyle advice, we designed a logo inspired by pottery and porcelain marks from the 19th century. It conveys a feeling of expertise and ownership. And we selected a color palette that’s fresh and youthful, but still very refined.